The foundation of branding activities.
This is pre-concept stage and it involves the entire management group. This scope is to understand key aspects of your company, target market, customer profile, service & product, and category & positioning. Use the insights gathered from these key aspects to define set the foundation for all branding activities before creative development work begins.
- MARKET RESEARCH
- TARGET MARKET PROFILING
- BRAND POSITIONING
We helped companies and their brand managers define their market based on their product and services and how they positioned their brands. We believed that a well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
BRAND POSITIONING: making a brand occupy a distinct position, relative to competing brands, in the mind of the customer.