Skip to content

THE MARKETPLACE 2.1 & CO.

  • OUR FRAMEWORK
  • WHO WE ARE
  • OUR WORK
    • BRAND IDENTITY
    • BRAND STRATEGY
    • BRAND EXPERIENCE

|

BRAND STRATEGY

The foundation of branding activities. This is pre-concept stage and it involves the entire management group. This scope is to understand key aspects of your company, target market, customer profile, service & product, and category & positioning. Use the insights gathered from these key aspects to define set the foundation for all branding activities before…

Read more BRAND STRATEGY

BRAND IDENTITY

The branding design and guidelines system. This phase provides your brand a unique identifier of what your business stands for and forms instant recognition in a crowded marketplace. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create…

Read more BRAND IDENTITY

BRAND EXPERIENCE

The set of activities for you and your audiences to come into contact. This involves designing a range of experiences that customers and prospects will find meaningful, memorable, and associate explicitly with your brand. Doing this is the surest path to building brand trust, loyalty and advocacy. The full array of experiences includes, but is…

Read more BRAND EXPERIENCE

THE DNA OF LUXURY BRANDING: DESIRED BY MANY, OWNED BY FEW

It is anything that is desirable and which exceeds necessity and ordinariness. These are valued possessions of the selected few – making luxury branding in a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumers.

Therefore it becomes important to view it both in relation and isolation from the ‘regular’ goods marketing.

Advertisements

THINK LIKE A BRAND AND ACT LIKE A RETAILER

“Your brand is the sum of the good, the bad, the ugly, and the off strategy . . . it is defined by your best and worst product or service”.

You and your business are brands. There are no such things as commodity markets – the customer buys the brand and the things associated with it – not just the product and its application.

MP21-Quote4
MP21-Quote3
MP21-Quote2
MP21-Quote1
  • HOME
  • OUR FRAMEWORK
  • PORTFOLIO
  • CONTACT US
Create a free website or blog at WordPress.com.
Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy