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BRAND STRATEGY
The foundation of branding activities. This is pre-concept stage and it involves the entire management group. This scope is to understand key aspects of your company, target market, customer profile, service & product, and category & positioning. Use the insights gathered from these key aspects to define set the foundation for all branding activities before…
BRAND IDENTITY
The branding design and guidelines system. This phase provides your brand a unique identifier of what your business stands for and forms instant recognition in a crowded marketplace. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create…
BRAND EXPERIENCE
The set of activities for you and your audiences to come into contact. This involves designing a range of experiences that customers and prospects will find meaningful, memorable, and associate explicitly with your brand. Doing this is the surest path to building brand trust, loyalty and advocacy. The full array of experiences includes, but is…
